WildLove Bath Squirts were developed in collaboration with two non-profit organizations, the International Foundation for Animal Welfare (IFAW) and The Whale Sanctuary Project (WSP).
IFAW rescues, rehabilitates and releases animals into secure landscapes, while WSP focuses on seaside sanctuaries for retired, rescued, and rehabilitated orcas and beluga whales.
By buying WildLove Bath Squirts, families can support Munchkin’s donations to these organizations. The Bath Squirts toys packaging is designed to inform children and their families about animals. A support project that transmits a lot of information to the new generation.
Munchkin’s partnership with an animal welfare organization
Munchkin is the first baby company to partner with an animal welfare organization to incorporate a cause in its product design and packaging.
It is also the first to design a series of special packaging in any category to support a cause. Moreover, Munchkin uses 100% recycled and recyclable materials in the bath category.
Each WildLove Bath Squirt is a brightly colored bath toy that showcases a different at-risk animal. Munchkin’s Los Angeles-based Brand Design team created, wrote, and illustrated all the special packaging.
The Bath Squirts toys packaging includes a handwritten letter from the animals to the child and parents, explaining how these animals are at risk and why they need our help.
A packaging designed for educational purposes
The Bath Squirts toys packaging unfolds to a pop-out panel showing different at-risk animals. It entertains and educates young consumers.
It also provides a teaching opportunity for parents to share with their children. WildLove Bath Squirts is an extension of Munchkin’s initial success with WildLove Cups, which was launched in 2019.
The WildLove line has been a profitable line in retail stores such as Target, Wal-Mart, Amazon, and Munchkin.com.
The awareness around these causes has grown exponentially, supporting Munchkin’s Corporate Social Responsibility (CSR) pillar for Animal Welfare.
Inspiring the generation of environmental advocates
The partnership with IFAW and WSP has allowed Munchkin to give back to the environment by supporting animal welfare causes.
The WildLove Bath Squirts product line not only provides a fun and interactive bath time experience for children, but also helps raise awareness about the plight of at-risk animals.
By educating children about the importance of animal welfare, Munchkin hopes to inspire the next generation of environmental advocates.
Eco-friendly Bath Squirts toys packaging
Munchkin’s commitment to using 100% recycled and recyclable materials in their bath category also aligns with their sustainability goals.
By reducing waste and minimizing the environmental impact of their products, Munchkin is contributing to a cleaner and healthier planet. WildLove Bath Squirts is a product line that combines fun and education with a social cause.
By partnering with non-profit organizations and using sustainable materials, Munchkin is setting an example for other companies to follow in their footsteps to support animal welfare and promote sustainability.
A trusted brand in the baby product industry
Munchkin’s commitment to quality and safety has earned it a reputation as a trusted brand in the baby product industry. All of Munchkin’s products undergo rigorous testing to ensure they meet safety standards and regulations.
The company is also committed to continuous improvement, regularly updating its products to incorporate the latest safety features and technologies.
Building customers’ trust
By partnering with IFAW and WSP, Munchkin is also building trust and loyalty with its customers who share the company’s values and mission. Munchkin’s WildLove Bath Squirts is an example of how companies can leverage their products to make a positive impact.
The success of the WildLove line demonstrates that incorporating a social cause into product design can be a profitable strategy for companies. Consumers are looking for products that align with their values. And, they are willing to pay a premium for products that support a cause.