When sustainability meets aesthetics and functionality. Which came first: the chicken or the egg? The history of the gourmet oil mill for SOSO Factory. SOSO Factory, a company specialized in gourmet products for food, decides to expand its products and introduce gourmet oil.
A chicken full of intention, engineering and… gourmet oil! One of the red lines of the project was that the oiler coexisted with the egg-shaped salt shaker.
With this in mind during the creation process, the phrase crept in: “Which came first, the chicken or the egg”. The designers bet on merging the shape of the egg with a traditional oiler to generate the shape of a hen.
To understand this product well, we must differentiate between two parts: body and crest. To maintain the set and not break the aesthetics of the oiler when used, AD-HOC solutions were considered.
How was it done? a customized cap that is functional was designed. This cap has three positions that allow actions: hermetic closure, pouring and filling. Also, it includes a return and anti-drip system, all this is integrated into the crest of the hen.
The intentional choice of ceramic for a functional oiler
As for the body, the shape and finishes have been worked. The aim was to achieve an iconic, attractive and functional product, where the touch and ergonomics of this would have all the prominence at the user experience level.
This oiler is a product full of intention, and every choice from the chicken shape to the materials chosen, has a reason. In this case, the body of the hen was made in ceramic.
This choice allowed designers to: (1) Preserve the properties and quality of the oil; (2) Offer a differential proposal in the world of packaging, where plastic and glass are positioned as the first and only options; (3) Reuse the oil mill and (4) Revalue a local material, which is strongly linked to the culture of the oil.
This choice of material has been a great challenge at the industrialization level, the ceramic sector presents many restrictions for the mass production of complex shapes (as is our case). In this way, only one supplier joined the project.
In the rest of the oil mill, the following materials have been chosen: plastic for the crest and cork as an adjustment between the stopper and the body. Both are conscious proposals made to last over time.
An iconic, impactful packaging made to last
The gourmet oil maker is a compact and iconic product proposal fully contextualized in the language of the brand and aimed at an audience that values the aesthetics and sustainability of the products it buys.
The launch of this new product to the market will be in less than 6 months, responding to the needs and expectations of the client.