Streaming platform, has announced a rebrand to the shortened name “Fubo“. To coincide with the rebrand, the company has launched a new advertising campaign with the tagline “If Sports Fans Built a Streaming Service”, featuring 15-time NBA All-Star, NBA Champion, and Hall of Famer Kevin Garnett, and veteran NFL quarterback Mark Sanchez.
David Gandler, co-founder and CEO of Fubo, which claims to be America’s fastest-growing virtual cable operator, stated that the company has grown in size and scope since its core cable TV replacement product launched in 2015, with multiple brands under its global umbrella.
He also mentioned that consumers have affectionately shortened the company’s name to Fubo, which the company believes represents its premium media brand.
The company is building on its momentum with an updated visual identity and a new ad campaign, created in partnership with Ryan Reynolds’ Maximum Effort, to drive profitable growth as it enters baseball season. The new logo designs will be introduced across Fubo’s range of products and apps in the coming months.
The rebranding and advertising campaign are part of Fubo’s strategy to continue its growth and expansion in the highly competitive streaming market. The company has been gaining ground on larger competitors such as Netflix and Amazon Prime Video, by targeting a niche market of sports fans.
Fubo’s core offering is a package of live sports channels, including NFL, MLB, NBA, NHL, and soccer, along with news and entertainment channels. The company has also been investing in original content and expanding its distribution partnerships with other media companies.
The rebranding and advertising campaign aim to strengthen Fubo’s position as a premium sports-focused streaming service and increase brand recognition. The company hopes that the shorter name “Fubo” will be easier for consumers to remember and associate with their brand.
The updated visual identity includes a new logo that features a stylized “F” in white on a blue background, with the tagline “Live Sports and TV”. The new logo design aims to convey the company’s focus on live sports and its commitment to providing high-quality streaming services to sports fans.
Overall, Fubo’s rebranding and advertising campaign are a bold move to differentiate themselves in the crowded streaming market and to capitalize on their niche of sports fans.
The company’s continued growth and success will depend on its ability to provide a superior streaming experience and to adapt to changing consumer preferences and technology trends