Pchas was one of the interesting packaging projects of “Back bone branding“, a design studio in Armenia. The studio tried to unleash a new packaging design based on a real and a tangible idea.
Because the design team tried to make something just like original idea without any additional elements.
If you live in a jungle, you know that you can have your nuts safe in tree trunks. The purpose was to feel an empty tree trunk when seeing the product, and that is why the can was named Pchas meaning “that empty tree” in Armenian.
And This packaging can be used for various purposes like keeping the dried fruit fresh in all the seasons.