Tata group-owned Air India unveiled a new brand logo called “The Vista”. This logo takes inspiration from the airline’s old window design and signifies possibilities and progress.
While this new logo will be prominently featured going forward, the iconic Maharaja mascot that had represented Air India for decades will still live on.
Travelers can anticipate viewing the new logo and design in December. Air India is scheduled to take delivery of the first batch of 470 new aircraft ordered as part of a multi-billion dollar deal. This plans to massively upgrade the airline’s fleet.
With growing air travel demand anticipated, the large aircraft order includes various wide body and narrow body planes from Airbus and Boeing in a mega $70 billion deal. The order will start arriving over the coming months and years.
Since acquiring Air India in January 2022, Tata Sons has undertaken a revamp. It includes plans to merge it with Vistara to develop a new unified entity.